Strategic Communication & Management

(Major 90)

Degree program: Master of Arts in Social Sciences
(RVO19)

General description

The specialized Master's program in Strategic Communication & Management gives candidates in-depth specialist theoretical knowledge and a familiarity with the latest research findings on the way organizations communicate digitally and non-digitally with their internal and external stakeholders and audiences. This equips those completing the program to plan, execute, and evaluate projects on organizational communications, public relations, communications management, social media, advertising, and campaign and marketing communications. They acquire the ability to analyze the strategies behind and effects of communications measures and management processes, combined with empirical and methodological qualifications in the social sciences. These skills qualify them for managerial positions in the communications departments of companies, NGOs, public institutions, and other organizations involved in strategic communications.

Admission requirements

For general Informations on Application see: https://www.uzh.ch/cmsssl/en/studies/application; More Informations in regulations and admission requirements of the program of study.

ECTS credits

90 ECTS Credits

Degree

Master of Arts UZH in Social Sciences

Language of instruction

German