Strategic Communication & Management
(Major 90)
Degree program: Master of Arts in Social Sciences
(RVO19)
General description
The specialized Master's program in Strategic Communication & Management gives candidates in-depth specialist theoretical knowledge and a familiarity with the latest research findings on the way organizations communicate digitally and non-digitally with their internal and external stakeholders and audiences. This equips those completing the program to plan, execute, and evaluate projects on organizational communications, public relations, communications management, social media, advertising, and campaign and marketing communications. They acquire the ability to analyze the strategies behind and effects of communications measures and management processes, combined with empirical and methodological qualifications in the social sciences. These skills qualify them for managerial positions in the communications departments of companies, NGOs, public institutions, and other organizations involved in strategic communications.
Admission requirements
For general Informations on Application see: https://www.uzh.ch/cmsssl/en/studies/application; More Informations in regulations and admission requirements of the program of study.
ECTS credits
90 ECTS Credits
Degree
Master of Arts UZH in Social Sciences
Language of instruction
German