Communication Management and Research
This program is being phased out. New enrollments are no longer possible. More information here: http://www.phil.uzh.ch/studium/orientierungrvo13/lehrangebot.html.
The Master's Degree major in Communication Management and Research focuses on the social conditions, consequences, effects, and meanings of strategic communication. The course reflects on research that has a communication management and communication practice orientation, with consideration of the socioscientific foundation research. Conception, implementation, monitoring, and evaluation of strategic communication activities are analyzed, taking account of the relevant framework conditions, stakeholders, methodologies employed, thematized content, and both potential and actual effects. In addition, the course embraces a broad understanding of the change in social conditions of the media and communication, the embedding of corporate and collective stakeholders in the social environment, and, finally, the changes in public communication through these communication activities.
The provisions laid out in the framework ordinance for Bachelor’s and Master’s degree programs at the Faculty of Arts and Social Sciences, University of Zurich, and the provisions defined in the pertinent program regulations apply, see http://www.phil.uzh.ch/studium.html (in German).