General description

The minor study program in Marketing requires students to earn 30 ECTS credits from the core elective areas of Marketing, Business Policy and Governance, Management Science and Behavioral Methods and Computing.

Admission requirements

All minor programs in Business and Economics at Master's level build on the knowledge gained from the common compulsory program completed during the Bachelor's program at the UZH Faculty of Business, Economics and Informatics.
Students are expected to acquire any knowledge they are lacking through independent study. Information on the common compulsory program's contents is available in the UZH course catalogue.

Branch of studies

Business administration / Management

Career possibilities

The minor study program in marketing will qualify you for specialized or management roles in the field of customer-centric management. As a specialist in marketing, you will be able to use your knowledge in consulting and market research firms as well as in any marketing-related department of companies in all kinds of industries.

ECTS credits

30 ECTS Credits

Program structure

30 ECTS Credits to be earned from the selected minor program according to the regulations: www.oec.uzh.ch/en/regulations

Major/minor subject combinations

This minor study program can be combined with a major study program in accordance with the provisions set out in your program.

Examination and assessment regulations

Assessments are evaluated with grades or on a pass/fail basis. Grades from 1 to
6 are assigned to graded assessments, where 6 indicates the highest grade and 1 the lowest. A grade of 4 or higher is sufficient to pass. Half and quarter grades are permitted.

Language of instruction

English